Gold, chemical symbol Au (the Latin aurum which means ‘shining dawn’), is a precious metal used in the production of jewellery, coinage, sculpture, vessels and as a decoration for buildings, monuments and statues. Gold is considered as immortal as it does not corrode and symbolises power in many ancient cultures across the globe.

Gold always had tremendous significance, viewed by most cultures as a symbol of wealth and prosperity. The traditional ornaments of the Hindus carries many scientific reasons and allows the wearer to imbibe divine consciousness (Chaitanya), reduce black vigor in the body and ward off negative energies. These can be explained for every ornament worn by an Indian woman with its scientific values.

We see our deities adorned in jewelleries and crowns of exotic design which symbolises the never corroding metal "Gold".

Women in India wear Gold in the upper part of the body as it reacts well with the energy and aura where as silver jewelries are worn in the lower part of the body as anklets, toe rings which reacts well with the Earth.


The pulse at the wrist is checked for all sorts of ailments. It is believed that the constant friction between the bangles increases the blood circulation level.

Toe Rings

For a healthy life the life force must balance. It is believed that the life force runs through the toes. Silver being the good conductor of Earth absorbs the polar energy and passes it on to the body.


By wearing anklets one's energy is not wasted but re-vibrated back to one's own body.

Mangalsutra / Chains

The gold wire destroys the distressing vibrations in Earth as it is a Fire element. The black beads added to them evades all evil.

Ear Rings

Wearing earrings has an acupuncture-effect on the body. In 470 BC Hippocrates, wrote that ear piercing and earring wearing is a remedy and treatment for menstrual problems.

Nose Ring

This practise of piercing nose on the left side helps in lessening menstrual pains and eases child birth.

Website is Under Construction. Stay tuned to check our Dazzling Diamond Collection